An agency for clients who would rather outsmart the competition than outspend them
Fallon was born in Minneapolis in the summer of 1981, during a recession and without a founding client. The agency was established by five idealists with a shared passion for understanding consumers and their behaviour, as well as shared values and common-sense organisational principles.
They pooled their resources to buy one page in a newspaper to boldly announce to the world that there was a new agency 'for clients who would rather outsmart the competition than outspend them', a defining belief that is still deeply held more than 30 years later.
Fallon London launched with these same beliefs and values in 1998, and in today's world of multiple media channels (and in another recession) the philosophy of using creativity to outsmart the competition is even more relevant today than it's ever been.
We believe that the only way for brands to stand out is through smart creativity: the combination of grounded, illuminating business insight and creative magic that work together to earn our clients a greater share of mind than their media spend can buy.
To outsmart not outspend is:
1. The lens that informs our work
2. A brief for how we build our teams and processes into collaborative, agile working groups
3. Our brief to recruitment partners as we grow
4. How we approach our costs to ensure we deliver value back to clients
5. An inspiration for layout and configuration of our office
... it is our reason to be and what sets us apart from the competition.
BRANDS WE WORK WITH
The Big Egg Hunt - Fabergé
George at Asda
Nick joined Fallon in November 2014. He began his career at Abbott Mead Vickers/BBDO and then moved on to become Executive Creative Director of both Leo Burnett and then JWT over a period of 9 years, before being appointed Global Creative Director at DDB.
Nick has produced award winning work for Volvo, The Economist, IKEA, BT, RSPCA, John West, Mercedes Benz, Nintendo, P&G, Smirnoff, Vodafone, HSBC, Nestlé and Unilever - achieving the prestigious ‘Advertiser of the Year’ award twice – for McDonald’s and for Heinz.
In 2003, Nick was elected D&AD President by his peers.
Gareth joined Fallon as CEO of the London office in July 2015. Before joining Fallon, Gareth spent 11 years at BBDO including AMV BBDO where he worked on brands including Guinness, BT, Dulux and Sainsbury’s and at Clemenger BBDO Sydney where he was part of the leadership team that transformed the agency into one of the country’s most successful creative agencies.
David joined Fallon in January 2013. He has led strategy in agencies across Australia, USA and the UK for the last 20 years. Along the way he has worked for brands including Tesco, Coca-Cola Mars, VW, Qantas and Absolut. Most recently, David was the Planning Partner of The Red Brick Road.