This year Fallon Festival salutes SHIFT

Be it cultural, social, technological, environmental – Shift changes our world.

As curious minds we invite you to join us as we introduce ourselves to the shifts shaping our futures.

For more details please check out our Tumblr

http://wearefallon.tumblr.com/

How 30 Great Ads Were Made: From Idea to Campaign

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made.

Find out more at pop-up.org.uk

The ‘Movie News’ team is back and are visiting movie theatre’s across the United States.  This time we meet the Orange Phone Guards; these ‘Talk and Text Enforcers’ try to make sure no-one ruins a film by taking away everyone’s phone, carrying out searches of popcorn tubs and making dogs search the cinema.

Welcome to Joyville!

Introducing the new Cadbury Dairy Milk Bubbly campaign.

From 21 February The Fabergé Big Egg Hunt will see over 200 giant eggs – each one re-imagined by the UK’s finest artists, designers and creatives, including Vivienne Westwood, Marc Quinn and the Chapman Brothers – pop up all over London for the public to discover.

Fallon has partnered with The Fabergé Big Egg Hunt in the lead-up to launch, offering strategic planning for the hunt mechanic and creating the identity for the whole campaign, across print, web, social, mobile and merchandising.

[Show as slideshow]

12 specially designed Zone Maps will be available from thebigegghunt.co.uk and Selfridges, highlighting a different area of London and the eggs that can be found in each one.

Guinness World Records will monitor a record-breaking attempt for the most participants in a live egg hunt.

Each egg has a unique code allowing hunters to make a small charitable donation to Action for Children and Elephant Family in exchange for the chance to win a unique prize, created especially by Faberge for the event.

The truly dedicated treasure hunters can also collect all the eggs via Facebook by scanning each egg’s QR code in situ. There are over 200 to find, including a roving Where’s Wally egg, which will move every few days for the duration of the hunt.

A Sotheby’s auctioneer will be auctioning 30 of the giant eggs at The Fabergé Big Egg Hunt Banquet on 20 March.

Ready, set, hunt!

For the next two weeks we’ll be travelling around the country with Cadbury Dairy Milk spreading joy to thousands of shoppers as the Joyville Magnificent Musical Chocolate Fountain bubbles up at some of the UK’s major cities. After wowing crowds at Westfield London this weekend, the UK’s largest chocolate fountain will be putting smiles on the faces of thousands at Birmingham’s Bullring on 28th and 29th January.

If you’re in the area, make sure you drop by for a tour around the 9m-high masterpiece and to enjoy the molten Cadbury Dairy Milk.

In November, we reprised our Ultimate Show & Tell format for Internet Week Europe, bringing together some of the very best digital production companies in the world to show off their wares.

Oh, and the audience also got to try out playing Scalectrix – with their minds. Nice.