The people at Cadbury are doers, not just sayers. Hence this generous and lovely campaign during Fairtrade Fortnight.
The most awarded ad in the world’ said to the 2008 Gunn Report. ‘Gorilla’ took word of mouth advertising to another level.
This work got 7.5m YouTube hits and a place in popular culture. Not too shabby from an ad set to an ‘80s electro-funk track.
The Chocolate Charmer is real and he works for Cadbury. Watch him charm a glass and a half into Dairy Milk in this work.
Designer Giles Deacon accepts a commission: to make a dress in honour of a new collection, Cadbury Dairy Milk Caramel Nibbles.