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Trebor Sweet Success
July 2011 – Outdoor, Print, TV – Part of Trebor
Trebor presents the ‘taste of sweet success’, a parody of the high-end world of fashion advertising in a tongue-in-cheek way. The idents feature absurd scenarios including a man wearing a white suit and swimming goggles standing in a fountain and a woman walking peacocks on a lead.
The 30“ shows our hero making his entrance at a masquerade ball, camera bulbs flashing. As he glides across the floor, everyone turns to look as he rips off his shirt exposing his ‘extra strong’ abs. Each scene is more ridiculous than the one before and the ad culminates with our hero levitating towards the ceiling in a flurry of rose petals announcing ‘Trebor. Sweet Success.’
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