Fallon has been the lead agency for George since 2007. Over that time we’ve crafted an advertising model that reflects the brand’s values of quality, style and value – bringing it to life within the ever challenging retail marketing framework. Quality in the close attention to detail and garment information. Style in the fashion treatment and photography. Value in the prominent price points. As a brand that believes quality, stylish clothes aren’t just for the privileged few, George’s advertising needs to create desire but with real authenticity. The strength of this platform and the consistency and standout of our communications have helped George maintain their #1 spot in kidswear and have driven highly positive perception shift of the brand.