Work

Cadbury

Spots v Stripes

Media

For the last two years we’ve been responsible for developing the masterbrand proposition of play, and rolling interpretations of that out to all the sub-brands. Spots v Stripes is a 3-year integrated campaign across all the Cadbury brands – inspiring the nation to play more games in the run up to London 2012.

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Race Season

Cadbury Race Season

Digital, npd, Print, TV

We teamed up with Guinness World Records to challenge everyone to break 9 new world records for stuff they do every day.

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Big Game

Spots v Stripes

Digital, npd, Print, TV

The latest phase in our nationwide campaign sees Spots and Stripes duking it out again for bragging rights in new events.

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