Eurostar is unique. It’s revolutionised the way people travel to the Continent and become the backbone of high speed Europe. Paris has become our local neighbourhood and London is now France’s sixth city. No longer are planes the only method of travel. Environmental responsibility is the benchmark against which every travel company should now judge themselves. As Eurostar’s UK lead agency since 2007, we’ve helped them stop thinking ‘customers’ and start thinking ‘travellers’. These are people we want to inspire to look further, to go beyond the obvious, to lift stones others wouldn’t think to look beneath. We’ve helped these travellers to see the ethical and aesthetic elegance in exploring more of Europe by train: responsible to the environment, rolling seamlessly through the countryside, direct to the heart of the city.