Since 2008 we’ve been the lead European agency for Kerry Foods’ dairy brands including Cheestrings, Low Low and Pure. Through close collaboration with the client we identified and articulated the target audience, proposition, personality and competitive advantage for each brand. Cheestrings icon Mr Strings is 100% pure cheese with no nasties, so mums can buy with a clear conscience. And Low Low has a 1/3 less fat than regular cheese, but with all the taste – something the more nimble Low Low mouse in the ads fully appreciates. The next round of integrated work for both brands arrives later this year.