Flip the way the movie industry view Orange. Rather than trying to find the talent we could afford to appear in our ads, we used the media value of the Gold Spots to benefit forthcoming Hollywood blockbusters. In return, we gained the support of the movie studios and in turn their A-list talent as brand ambassadors.
Building on the Gold Spot partnership, we have also extended our relationship to UK cinemas, asking cinema goers to switch off their mobiles through our spoof Movie News team.
To date, we have partnered with the A-Team, Gulliver’s Travels, The Muppets, The Expendables 2, Potiche, Rio and The Sweeney.