Big Egg Hunt
To deliver an idea that would engage and reward consumers not just ask them for money.
The solution had to be simple, economic to administer and add value to consumer’s lives.
We created a simple mobile platform that allowed people to make donations for a chance to win the Diamond Jubilee Egg, a specially created golden Fabergé egg worth over £100,000. Egg Hunters could also check in at the 209 uniquely designed eggs, sharing them with friends across social networks, further promoting the project.
Made in Fallon, our in-house design team, created beautifully illustrated maps that were sold through Selfridges allowing people to explore each of the 12 London zones.
The project raised over a million pounds in its launch year for the charities involved.
Engagement across the campaign was very high, with many people collecting every single one of the 200+ eggs in London.
The Fabergé Big Egg Hunt showed that creativity could take charity fundraising from an emotional plea to immersive participation.