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2011-10-11

Glass & a Half Full Productions

Cadbury

TERRITORIES:

project
THE BRIEF

Dairy Milk was losing share & traction to Galaxy.  We had to get the love back for Cadbury's iconic brand.

THE SOLUTION

Become the only chocolate brand dedicated to making you smile.

‘Glass and a Half Full Productions’ was a series of campaigns spanning five years, designed to give people the same feeling of joy you get from eating Dairy Milk.

PROJECT RESULTS

‘Gorilla’ is the most viewed ad on YouTube and the most awarded ad globally according to The Gunn Report.

Gorilla was also the only ad to spend over 20 weeks in the US Ad Age viral chart despite never running on TV in that market.

Over 300 mash-ups and at least 70 Facebook groups, enlisting over 50,000 fans into communities such  as the ‘Cadbury Gorilla Appreciation Society’. 

‘Eyebrows’ had 7.5m hits on YouTube and was taken into popular culture.

Record revenue growth of 7% - their best for a decade. Global sales up 11%.

YOUR PLAYLIST