PETA
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The Fabergé Big Egg Hunt
Big Egg Hunt
2012-11-30
PETA, the charity dedicated to the establishment and protection of the rights of all animals, asked us to create a campaign that would show men how a vegan diet can help prevent and treat the symptoms of impotence
We launched an online film, in conjunction with World Vegan Day on 1st November 2012, that showed vegan men, proudly celebrating their sexual prowess by showing off their 'fruit & veg'
ManMeat was launched by PETA UK to mark World Vegan Day 2012, picking up coverage around the world, including Canal+. To date, the film has been viewed over half a million times.