This year, Cadbury Creme Eggs will be available for purchase for a limited time: the egg season ends on Easter Sunday, 31st March 2013. We needed to encourage consumers to let go of their responsibilities and grab a moment of gooey fun with a Creme Egg while they can.
We created the 'Have A Fling With A Creme Egg' campaign, developed to encourage people to be impulsive and to give in to their desire for their fix of their favourite Easter treat while they can. The integrated campaign includes print executions and five 10" TV spots, depicting characters showing their passion for their Creme Eggs, even engaging in a little romance with the brand while their 'flings' last. www.cremeegg.com
A digital and social media campaign, created by Elvis, supports the 'fling' message and provides an opportunity for Creme Egg fans to have their own flings with the brand.