Ten years ago we had a meeting with Skoda’s marketing director. ‘Kids are crying in our showrooms’, he told us. Since then, our work has blown these negative perceptions out of the water in every country they’ve run: in Ireland, Finland, Turkey, Czech Republic, Slovakia and Greece, as well as the UK. Skoda customers today love their cars and they’re some of the most loyal customers you could wish for. And now, with the Skoda Yeti, we’ve moved the brand to a position where there’s a long waiting list before a single penny has been spent on advertising.