We’ve been in partnership with the Tate since 2004, and in that time we’ve defined the major strengths and audience of Tate Britain, Tate Modern and Tate Liverpool. We’ve also developed strong and complimentary brand identities for each gallery.
Our work for Tate spans everything you’d expect – press, digital – and a lot you wouldn’t: from partnerships with artists to create limited edition Tate membership packs, to Tate Tracks, a project for young people that combines music with art. And then there’s the Tate Movie Project, a collaboration between Tate, Aardman and Fallon to create the very first film made entirely by kids, for kids.
Our latest campaign for Tate Britain lovingly showcases the work of home-grown talent from 1500 to the present day.
'the one that spoke to me' Fallon created a new an innovative way for the customer to interact with Tate Liverpool
Tate Modern joined forces with some of the biggest names in the music industry, including The Chemical Brothers to create Tate Tracks.
The Tate Britain campaign encouraged people to visit the gallery and create personal journeys. This resulted in the Break-up collection, among others.